Professional Photographers or Entrepreneurs?
Entrepreneurs are people who are willing to take risks! They have a passion for their work, and they have the ability to create something out of nothing. Professional photographers are also entrepreneurs because they have the knowledge and skill to make their own business. In order to succeed in the photography profession, there is a lot of research involved in knowing what type of equipment is best for a particular job, where to advertise, and how to get yourself out there. The work does not stop once you get a new client. It takes an artist with vision and tenacity to put your own spin on things, even if that means being creative with your compositions or shooting angles.
As James Drake discusses in his January 2021 Forbes article, “What Does it Take to be an Entrepreneur?” being an entrepreneur consists of sticking to your vision regardless of the negative feedback. He believes that not everyone will share your goals, and that is okay!
As an entrepreneur, you will be taking charge of your own business. You will not have anyone else to blame if your venture fails. As an entrepreneur, you must be able to think outside the box and develop new ways in which to do things that others may not even think about doing. This creativity goes hand in hand with the work of a photographer. The role also demands so much from one individual.
As true in all things in life, success does not happen overnight. An entrepreneur needs patience because it could take some time for the venture to reach its full potential. This patience is especially apparent in photography shoots. The work consists of capturing spectacular shots of clients that not only show the beauty of the moment but also tell a story of who the clients are and what they represent. The photographer must also have the ability to capture the details of architecture, nature, and other aspects of everyday life.
Doing both means being able to also handle client relations. This means having good communication skills because you will be speaking with customers regularly and answering questions about products and services. You must be able to sell yourself and your ideas for work to be circulated.
It might not seem like much but it requires planning and perseverance to be able to maintain your own business while still doing what you love every day. It’s a tough line between being successful as well as keeping up with clients’ demands. However, photographers must be able to do both.
Putting it to Work
Founder of Willow Street Pictures, Darren Modricker, embodies what it means to thrive as both a professional photographer and an entrepreneur. Willow Street Pictures has been a successful studio for over 20 years serving. He previously was based in New York City, traveling all over the world and capturing images for famous magazines. Mr. Modricker loves to give back to his community, and he continues to focus on fostering relationships with local establishments such as animal shelters, hospitals, and businesses.